How Tobacco Companies Market Young Children

Tobacco Industry Targeting Children For my presentation, I chose to speak about an ad from 1987 by the Camel baccy company. This send off shows the storied Joe Camel character garmented up in a nice suite, wearing gloomy glasses in front of a red Corvette, with a sandy woman spread across the hood of the car, set in front of the famous Hollywood sign, with a stooge abatement out the side of his mouth. The slogan on the covert of the ad reads Smooth Character. The sole function of this ad is to straightway gull the youth of this country and present them with the mind that they toilette be cool and successful, like the character pictured in the picture, if they chose to smoke. The slogan Smooth Character is posted merely to a higher place this image only to strain on how cool and gleam Joe Camel really is. The tobacco plant applications methods of advertising invite been attacked since the 1950s and are heretofore constantly under invoke from the media, as well as many opposing citizens and organizations. When tobacco companies began advertising, back in the aboriginal 1900s, they started with claiming that smoking cigarettes can cure anything from weight problems to asthma. As term progressed, you began to see numerous famous actors, actresses, and athletes smoking cigarettes in the ads. It wasnt after the Second macrocosm War, heading into the 1950s, where you began to see tobacco companies scoreing women, and children on an entire divers(prenominal) level. The main method used to target children by the major(ip) tobacco companies was by sponsoring well known tv shows and draws. This was through in order to show children that their favorite cartoon characters were smoking, and typeset the thought in their heads that maybe they should as well. This picture of this Camel advertisement is a perfect example as to how the tobacco companies began to target children. Now Joe Camel wasnt necessarily a t elevision receiver or movie character, but a! study conducted in 1991 showed that...If you call for to get a full essay, order it on our website: OrderCustomPaper.com

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