Urban Outfitters

A trendy, counterculture encounter is being known for producing products that are verso and one-of-a-kind. Sears or Wal-Mart mucklenot effectively create a trendy counterculture view because they produce goods on a high volume and clinical depression profit scale. They produce their products in large, uniform quantities for a sm solely-scale price. The mass production of businesses want Sears and Wal-Mart make possessing a counterculture reckon unachiev fit. They would not be able to provide that exclusivity time out businesses can because they share an array of niches instead of just one. Businesses like urban Outfitters are niche businesses that sell a vast pickax of unique products but only supply respectively salt away with a limited total to say customers with being able to have that feeling of owning a one-of-a-kind piece. This increases their products beseech and guarantees customers to have a differentiation. Businesses like Wal-Mart and Sears cannot proje ct a counterculture image because producing trade in in high volumes eliminates the exclusivity and uniqueness of the merchandise, which is what allures customers to the items urban Outfitters, produces in the first place. Without that enticing feature of being special(prenominal) and everyone not having the item, the item whitethorn not even be successful.

with child(p) Box stores would not be able to sell merchandise identical to Urban Outfitters and be as successful. Big Box stores sell merchandise in high quantity and in many niches reservation it difficult to provide that maverick feeling to customers . Urban Outfitters is so successful because ! they are a niche business that has marketed their products to unambiguously fit the area separately store is located in. slow Box stores are all about being uniform. every(prenominal) Wal-Mart is similarly designed and set up to appear the analogous to show the Wal-Mart brand and feeling through out each store. Urban Outfitters has marketed each of their stores to appeal to the mountain in the area. No two Urban Outfitter stores are the same(p);...If you want to get in a full essay, grade it on our website: OrderCustomPaper.com

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