Analyse The Macro Environment Of British Airways`s Electronic Commerce

Analyse the large Environment of British Airways` Electronic Commerce2006Analyse the big Environment of British Airways` Electronic CommerceEvery companionship in the airline business industry is greatly influenced by a large f whole of macroeconomic factors , oer which the political party has no assure The factors of the macroeconomic milieu in many ways desexualize the judicature s success , because they have a intricate collide on all of the friendship s activitiesMacro environment of e-commerce is influenced by roughly of the macro factors which have an impact on traditional trading operations . yet , it is br slightly different from macro environment of fastness operations because it is to a greater extent dependent on discordant proficient alterations and competitors innovations . Besides , macro environment of e-commerce is greatly influenced by transnational factors , because users of meshing are located all over the gentlemans gentleman and they can buy many products and services onlineBritish Airways mostly depends on macroeconomic conditions not only in the UK which is its domesticated foodstuff , but also in other countries of the man , because it has customers in various countries . Online services are gaining more and more richness in the operations of the company due to their increase revenues . British Airways performance is greatly influenced by any events which portion out come out in different countries , such as changes of government , downturn of economy , changes in consumers preferences and their level of income , change in consumers demographics . The company chooses to devote maximum charge to the analytic thinking of all of these factors because they have significant influence on tourism and nation s desire to travel by airplanePESTEL analysis for British Airways e-commerce is represent in ! table 1 .. It is pivotal for understanding of the impact of macro environment in which the company functions . The major factors of macroeconomic environment which have a deep impact on the operations of the company include political , economic , complaisant , technological , environmental , and legal factors . These factors need to be interpreted into consideration by the management of the company .

Factors which are committed with e-commerce and would not be present in traditional ancestry models are highlightedPoliticalCurrent legislation set airlinesEuropean / supranational legislation developmentGovernment p olicies regulating airlinesWars in sealed parts of the worldPolitical banning of travelling to certain countriesEconomicChanges in taxation which could affect the meet of airline ticketsChange in the exchange rate ofChanges in the damage of oilChanges in price of Internet in various countriesChanges in consumer incomeEuropean economy trends which could abate the number of passengers travelling by airplanesAppearance of impertinently competitors offering correspondent services SocialCurrent lifestyles of consumers and possible changes in themConsumer purchase patternsConsumer demographicsConsumer travelling patternsTerrorismNumber of Internet usersNumber of consumers shopping for airplane tickets onlineNumber of crimes connected with e-commerce (number of hackersTechnologicalCompeting engine room development in airlinesInnovation potential of competitors in airline e-businessIntroduction of newly technologies in e-commerceIntroduction of new software and hardware to the m arketE-securityEnvironmentalEcologyPollution condition! sLegalDevelopments...If you want to ingest a extensive essay, order it on our website: OrderCustomPaper.com

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