Knowing Hotels

| Hotel Knowledge| Marketing 430| | Andrew Coleson| 3/14/2010| | 1. What hotels resembling Hilton and The Ritz-Carlton argon doing is a very daring dodge that could make for several(prenominal) either spectacular benefit delivery or implausible service failure. I person whollyy believe that this strategy go out be a successful one. That said, this strategy is not wide-cut trial impression and is contingent on how the customer reacts. Imagine travel into a hotel that you frequent on a yearly basis. You crack in; the front staff knows your name, what room you depart be in, who is accomp eithering you, how mevery a(prenominal) days you will be staying, and any other preferences colligate to the hotel. On top of that, they know all of this information forward you even say a word. To well-nigh people, this would seem the likes of extraordinary service experience that actually focuses on a personal touch. To some people though, this may feel peeping a nd inappropriate. As stated in the article, hotels are to be a home away from home, a place with as much privacy as your possess home. By monitor and listening to customers in a furtive manner, it would be greenness for people to feel uncomfortable. As stated above, this strategys success is founded on the customer and what aspects of their service, they would like to pass on monitored.

In my opinion, the number of customers who will appreciate the service will outweigh those who oppose it. If hotels are going to fix such risky approaches to collecting customer data, they must support levelheaded reason, which is exactly what they do. The most impo! rtant motivation for this strategy would have to be to gain a hawkish edge. By knowing, what customers want and how they feel, any hotel bottom of the inning gain a competitive advantage by meeting those needs. By having, well-personalized service that helps to exploit problems and that offers immediate feedback, hotels can respond faster to the customers needs. Along with a good competitive advantage comes increase market share. In a down economy,...If you want to rule a full essay, order it on our website: OrderCustomPaper.com

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