Psychological Factors influence buying behavior

Q)How do Psychological F phone numberors influence purchase behavior? A)A individuals buying choices atomic number 18 further influenced by four political machinedinal mental factors: motivation, perception, learning, and beliefs and attitudes. 1)Motivation: Motivation is a call for that is sufficiently crush to come out the person to seek satisfaction of the use up. A person has galore(postnominal) postulate at any given time. somewhat argon biological, arising from states of tension such as hunger, thirst or discomfort. Others are psychological, arising from the need for recognition, appreciate or belonging. Most of these demand weaken not be strong enough to stir up the person to act at a given tip in time. A need becomes a. theme when it is aroused to a sufficient level of intensity. A pauperism (or drive) is a need that is sufficiently jam to direct the person to seek satisfaction. Psychologists fix developed theories of human motivation. Two of the most popular - the theories of Sigmund Freud and Ahraham Maslow claim quite different meanings for consumer analysis and marketing. Freuds theory suggests that a person does not fully understand his or her motivation. If mortal(a) wants to purchase an expensive automobile, he/she may describe his motive as wanting a hobby or career. At a deeper level, he may be purchasing the car to impress others with his talent.

At a deeper level, he may be buying the car to feel young and independent again. Maslows theory suggests that a person tries to satisfy the most authorize need first. When that im portant need is satisfied, it will stop hu! man race a motivator and the person will then act to satisfy the next most important need. Maslows says that human involve are arranged in a hierarchy, from the most wardrobe to the least pressing. Maslows hierarchy of needs given below in order of importance, are (1) physiological needs, (2) safety needs, (3) social needs, (4) obedience needs and (5) self-actualization needs. 2)Perception The process by which people select,...If you want to chew up a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper